CHAEHA CINDY KIM
PROJECT YOUTH

Art direction / Projection Mapping / Editorial Design
BFA THESIS
(2024)
Project Youth captures not only the essence of youth and fleeting moments that we cannot revert, but also the beauty of uncertainty and vulnerability, a bravery of facing new challenges and new beginnings that comes from being a young adult. 

Music and art provide a medium through which we can connect on a visceral level, transcending verbal descriptions. Through this live performance, I aimed to express a surrealistic atmosphere, blurring the lines between reality and expectations. By project mapping visual graphics onto natural scenery and depicting the singer as tiny in comparison, the video captures the overwhelming sensation of feeling small and insignificant when confronting the challenges of adulthood. 


 
























   





ABOUT
 Chaeha Cindy Kim is a graphic designer based in New York, committed to exploring the intersection of creativity and communication through a range of media. She holds a BFA in Communications Design with a focus on Graphic Design from Pratt Institute. She is currently seeking a full time position and open to freelance work.PREVIOUSLY AT
Esquire Magazine
V Magazine
NBCUniversal
Ebony Media CONTACT → Linkedin
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